A Round of Applause for a Good Cause

UntitledThere’s more than a few ways to raise money for charities in Austin. However, AW Media, the publisher of Austin Woman and ATX Man magazines took it to another level on April 4, at their Second Annual ATX Man Golf Classic.

Set in the rolling hills on the challenging golf course of River Place Country Club, AW Media raised more than $55,000 for 18 deserving local charities, including The Girl Scouts of Central Texas, The Salvation Army and Seton Breast Care Center.ATX Man Golf Classic 2014

“One of the missions of ATX Man is to encourage our readers to become actively involved in our community and to educate them about opportunities to engage with local non-profits,” Christopher Garvey, co-publisher of AW Media, said. “We saw this event as a way to support these organizations while having fun and to introduce participants to eighteen different organizations they may want to become involved with in the future.”

By showcasing one charity per hole on the golf course, Publisher and President Melinda Garvey said the event was designed to be an innovative way to raise awareness, as well as funds, for a variety of local charities through a spectacular round of golf.

ATX Man Golf Classic 2014

But the event didn’t stop there. Participants were treated to a Rudy’s barbecue lunch, cocktails on the course and a gourmet dinner provided by Fleming’s Prime Steakhouse. A reception followed with multiple awards, recognition of sponsors and volunteers, a silent auction – including sports memorabilia from Tyson’s Sports – and entertainment by Pat Hazell, one of the original writers for Seinfeld and professional stand-up comedian.

“We were very blessed to have such an amazing event,” Melinda Garvey said. “We couldn’t have done it without all those involved and the event wouldn’t have been possible without our title sponsor Roger Beasley Mazda.”

Suzy's Soldiers for Seton Breast Cancer Center interact with golfers at hole 13 of the River Place Country Club.

Suzy’s Soldiers for Seton Breast Cancer Center interact with golfers at hole 13 of the River Place Country Club.

The representatives for the charities had nothing but positive things to say about participating in the Friday tournament.

“Each time the players shuffled around the golf course we were able to meet new faces and connect with potential sponsors and donors from the Austin area,” Sky Hays, a volunteer for the American Lung Association, said. “It was such a beautiful day to sit outside on the course, too.”

Host AW Media made complimentary beverages available at random holes.

Host AW Media made complimentary beverages available at various holes.

ATX Man Golf Classic 2014

Staff members of AW Media explained how long and hard they had been working to put together the event for the 18 deserving charities.

“We haven’t stopped brainstorming and piecing together the golf tournament since last year’s tournament,” Jennifer Day, ad designer for AW Media, said. “This year’s event tripled the funds raised in 2013.”

ATX Man Golf Classic 2014

Players enjoyed a full day of golf with opportunities to win a Mazda or Hyundai from Roger Beasley Mazda by sinking a hole in one. Oscar Lopez, a member of the winning team at the tournament, commented on his team’s performance that day.

“We didn’t get any hole-in-ones,” Lopez said. “But we were pretty proud that we won and excited that we were able to do what we love and play a round of golf for 18 different causes.”

HEB formed one of the 18 teams that competed at the River Place Country Club on April 4.

HEB formed one of the 18 teams that competed at the River Place Country Club on April 4.

A list of the 18 charities involved: The First Tee, The Girl Scouts of Central Texas, The Salvation Army, The Rainforest Partnership, Easter Seals, Con Mi Madre, CASA of Central Texas, Wonders and Worries, Suzy’s Soldiers for the Seton Breast Care Center, The Boys and Girls Club, HealinComfort4aChange.org,  Superhero Kids, CTX Sports, Ride On Center for Kids, Student Charities, Interfaith Action of Central Texas, American Lung Association, and Ignite a Dream.


Locally owned and operated, AW Media, Inc., publications include Austin Woman magazine, ATX Man magazine, Pink Pages and the Guide to Good Health.  Austin Woman magazine, the flagship publication is currently in its 12th year of publication with 27,000 monthly issues distributed at over 1200 locations and a readership of 100,000 monthly. The go-to resource for women in central Texas, Austin Woman is one of Austin’s most trusted and respected publications. ATX Man began publication in 2011 with quarterly publication of 27,000 copies distributed at over 800 locations and has quickly become recognized as the premiere resource for men in the Austin area. AW Media also produces three signature events; The ATXMAN Golf Classic, AW Anniversary luncheon and a new addition, The Woman’s Way Business Awards for woman-owned businesses. In twelve years of publication, AW Media has supported more than 500 local organizations and events.

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