Tag: UT

UT student uses sweet tooth to create business


Sam hard at work in the kitchen. Photo by Joanie Ferguson.

By Chelsea Bass, Joanie Ferguson, Rachel Hill and Britini Shaw

There’s a star on the rise. Young entrepreneurial UT sophomore, Sam Cade, has managed to bake and sell hundreds of cakes out of her high-rise apartment, filling a niche many would not expect from a busy college student.

“I started off making them for my friends and then I was doing it for a bunch of people,” Cade said.

The 20-year-old Business Management major says that she could “live off dessert and breakfast food,” and has had a sweet tooth ever since she could remember, which is what sparked her love of making cakes.

Her love of baking was further solidified when she started working at Tart Bakery in Dallas at 16. During her time at the bakery, she performed small cake decorating tasks and took orders, and from there eventually started making cakes for her friends.

“When I got to college, I never expected it to take off as much as it did,” she said of her business, Cade’s Cakes.

Once she started posting pictures of her homemade cakes on Instagram, her popularity skyrocketed. She went from 400 followers to a little over 2,600 in a matter of a year.

Her prices have gradually increased as well. She went from charging $20 per cake, which didn’t turn a profit, to charging anywhere from $50 to $70 per cake.

She says it’s hard balancing school and baking, and admits that her grades have suffered a bit, but, “It’s what I love to do,” Cade said.

Her daily schedule includes waking up at 7 a.m. and baking cakes until her class at noon. When she gets out of class, she goes back to her apartment to decorate the cakes. Then she uses the little time she has left to study.

“I bake a dozen cakes a week, but I also turn down a dozen,” she said.

She manages to squeeze in a healthy social life, but says she often doesn’t sleep after she comes home from a party and bakes until the morning. She uses her own recipes that she cultivated three years prior while in high school.

“My friends surprised me with a Netflix-themed cake for my birthday,” Kathryn Hanson, UT sophomore said. “I was so surprised that it actually tasted good. It looked too good to eat.”

She has business cards, personalized stickers for her cake boxes, and her own website where customers submit cake orders. She also has a food handler’s permit for legal purposes.

A day in the life of Sam Cade

She says she can pretty much make anything, and does, from cakes shaped like liquor bottles for 21st birthdays to fairy castles for a child’s birthday party.

When she graduates, from UT, she plans on attending a 10-month pastry school program at the International Culinary Institute in New York and then opening her own bakery in Dallas. But in the meantime, she seems excited to have expanded her word-of-mouth business.

Though Cade is busier than she might like, those who have seen her cakes probably wouldn’t be surprised to see her with her own show on the Food Network in the coming years.

A sample from Sam Cade’s Instagram

For more information on Cade’s Cakes click the image below to check out her website.


Longhorns Having a Swingin’ Good Time

Behind the Scenes: How The College of Communication Became Moody

By: Caroline Manning, Rachel Marino, Monica Zhang and Rachel Perlmutter

The crowd sings The Eyes of Texas to close the Nov. 7 naming ceremony.
Photo Credit: Monica Zhang

Students, faculty, alumni and other spectators crowded outside the College of Communication Nov. 7, honoring the Moody Foundation for their $50 million donation to the school. The gift will make the now Moody College of Communication the largest endowed communications school in the county.

The Moody Foundation, began by W.L. Moody Jr. in 1942, was created to benefit the success of present and future generations of Texans. Known for their philanthropic work, including funding public higher education around the state, the foundation originally granted UT’s RTF program $2.1 million dollars for curriculum in 3D film production earlier in the year. Dean of the College Communications Roderick Hart decided to build on this initial investment.

“They have historically supported programs that deal with brain injuries, such as hearing and speech communication, so we developed a relationship with them, which ultimately led to the $50 million gift,” said Hart. “We put together a 50 page single space proposal that laid out all of the details of what the money would be for and how would we use it.”

“Extraordinary work is taking place at this college, it was an easy decision to invest in the college and it’s academic programs,” Ross Moody, Moody Foundation trustee and UT graduate, told the attendees of the celebration.

According to Dean Hart, one thing that attracted The Moody Foundation was that most of the money gifted would be used as endowments. 95 percent of the $50 million will be put in the bank as principal. They will later use the interest generated from the principal, making the donation a long-term investment.

“By giving us endowed monies, The Moody’s don’t just believe in us for 2013,” Hart said, “they believe in us for the long haul.”

Video by: Rachel Marino

According to Mike Wilson, Assistant Dean for External Relations in the College of Communication, the gift by in large will be centered around an innovation fund. He believes one of the key issues surrounding the college is the rapid pace of technological change.

“We need to be ahead of the curve and be able to teach things that are relevant to a changing market place in both the industries we serve and the way in which consumers want to receive information,” Wilson said.

The innovation fund is designed to create curriculum, lectures, and programs that are able to keep students prepared for the jobs of the future.

Why Are YOU Moody?


“The Moody Foundation believes it’s commitment to this college will inspire students to achieve extraordinary heights in their own careers and to reflect well upon this university,” Ross Moody said. “It is vital for the university to prepare students for the shifting media landscape revolutionary technology and new forms of communication.”

Money from the endowment will also go to the nine centers within the college. According to Dean Wilson, each center will be given a $1 million endowment.

One of the centers receiving an endowment is the Annette Strauss Institute for Civic Life. The Strauss Institute conducts research on civil engagement and runs outreach programs to middle and high school students.

“Most of our income comes from donations and grants because state is limited and hard to get,” said Regina Lawrence, Director of The Strauss Institute. “The money we will get from the endowment is valuable. We can count on on it year to year and it will help fund our array of educational programming along with the research we do.”

Another center receiving part of the endowment is the Knight Center, an outreach program that helps journalists in Latin America and creates online courses benefiting journalists all over the world.

“Although there is no immediate cash flow, the endowment will grow and we will be able to spend half of that revenue every year,” said Knight Center Director and UT professor Rosental Alves. “It will help our center to become permanent and allow us to receive more donations.”


Though most of the money is going towards student and faculty, $10 million dollars of the Moody donation will be allocated to build a sky bridge that will stretch over Dean Keeton Street and connect the Belo Media Center to the CMA building. According to Dean Hart, there is a big safety concern with students crossing Dean Keeton Street. Hart also felt that the two buildings being split across the street made the college as a whole seem split.

“Along with being aesthetically pleasing, the bridge will connect the buildings not only physically, but psychologically as well,” Dean Hart said.

According to many faculty and staff, the best part of the $50 million endowment is the name that comes along with it.

“Being the Moody College of Communications is branding our college with a great name,” Dean Wilson said. “It will join other great Texas names on this campus like McCombs, Jackson, and LBJ.”

Wilson explained that having a well-known name linked with the college gives the school enormous benefits, making it recognized nationally and internationally and attracting new talent and more people to the school.

“We are delighted to give this gift and we are in awe to have the Moody name on this campus,” said Ross Moody. “May the Moody College of Communications teaching and programs continue to inspire a desire for excellence and be a positive influence in all that enter our doors.


Online dating reaches college students

by Batli Joselevitz, Joshua Fechter and Katey Psencik

video by Katey Psencik

Hopepetersonblurred Imagine you’re out with friends one night and you see someone across the room that catches your eye. Do you walk up to them and strike a conversation? The fear of rejection is a natural instinct humans have and for some, online dating diminishes that fear. “There’s a silent understanding because on OkCupid you list what you want like casual dating or casual sex,” said Hope Peterson, a senior at The University of Texas at Austin. Peterson registered for OkCupid last December after some of her friends started using it. “I thought why don’t I give this a shot?” she said. “I’ve never been good at meeting people randomly. I’m a commuter student. I live in Georgetown with my parents so it’s hard to go out.” OkCupid is one of 2,500 online dating websites in the country and 5,000 in the world, according to online dating magazine. eHarmony is another internet dating site that boasts one of the highest success rates. Bily Estrada, a culinary student at The Art Institute of Austin, uses this service.Bilyestrada “eHarmony helps you start a conversation,” Estrada said. “The lack of my social life, with work and school it’s hard to maintain… I can do [online dating] on my own time. I think I’ve done enough of the fling stuff. I want to find something meaningful.” Clinical psychologist Dr. Neil Clark Warren launched eHarmony as an online tool to match men and women for long-term relationships according to the eHarmony website. “Based on data on 19,131 marriages from 2005 to 2012 by Harris Interactive, couples that met on eHarmony had significantly fewer breakups than couples who met via all other methods combined,” according to an eHarmony press release. Estrada signed up with eHarmony in early August. “I was skeptical at first because you’re paying for this [service] and not guaranteed anything, it’s like a gamble,” Estrada said. Estrada said even though results are unknown, online dating makes talking to people easier. “Going to a bar there’s girls everywhere…you don’t want to go up there and be let down,” Estrada said. He said that after being in a serious relationship for four years, he “felt like the awkward guy, I didn’t know how to act socially.”. OkCupid is a free online dating service that was acquired by Match.com in 2011. Peterson said when she registered with the service, she was skeptical because she’d heard paid services were better. “People are actually serious about it,” Peterson said. “I was kind of skeptical because I heard that with online dating sites you just get messaged by weirdos.” Estrada said he’s been on two dates that were “misses –they made it seem like an interview on the date. There was a lack of interaction. A person I went on a date with, their ex called and she was on the phone with him for 10 minutes. I was like ‘this is really weird’,” Estrada recalled. 71 percent of people who use online dating believe in love at first sight, according to statisticbrain.com. “I’m just trying to find a spark,” Estrada said. “I think there’s someone out there to make you better. That’s where that person comes in.” ijgseiorstory and graphic by Batli Joselevitz dangersofonlinedating title= by Katey Psencik easel.ly [youtube=http://www.youtube.com/watch?v=A1r2FvzzQqQ&w=420&h=315]Video by Joshua Fechter

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