By Elyana Barrera, Chelsea Bass
Bryce Gibson and Britini Shaw
In the middle of West Campus’s labyrinth of high-rise apartment complexes and just weeks before Austin’s massive South By Southwest Conference, students and young locals gathered for the fifth West By West Campus festival. Showcasing filmmakers and artists, the block party with a do-it-yourself attitude was hosted by cooperative housing groups on Feb. 21-22.
Started in February of 2010, the festival began as a way for underaged bands and concertgoers to celebrate with their own all-ages free shows according to director Tessa Hunt. Now in it’s final year, West By West Campus has grown to include a film festival portion where eight short films submission are chosen and then judged by a panel on day one of the festival.
The heart of the festival, however, remains to be its second day music portion, where 36 bands played at co-ops, starting at noon and ending at 10:30 p.m. Cooperative housing French House, 21st Street Co-op and Pearl Street Co-op were the three venues hosting musical talent including Super Thief, Magna Carda and the Numerators. The vibrant, bohemian interiors of the co-ops, along with do-it-yourself zine-style posters served as an apt backdrop to West By West Campus’s engaged yet cool crowd.
From looking at the abundant amount of people enjoying live music at the festival, it would be impossible to tell that lack of funds almost kept West By West Campus from happening this year. Usually paid for out-of-pocket by founders of the event, the cost of hosting along with permits and port-a-potties, became a problem that needed to be solved. Jennifer Gritti, social media/donations/strategy manager for West By West Campus, saw a solution in starting a “kickstarter.”
“We decided to fund the event through kickstarter so we didn’t have to deal with corporate sponsors,” Gritti said. “Not only did corp. sponsors kills the vibe of the fest last year, they were a bit difficult to work with and didn’t quite share our same vision. As our last hurrah, we wanted to take it to the people, and if they wanted to help, we would give them that option.”
Gritti used Kickstarter, a website that helps raise funds for independently-run projects by many, small donations, to raise the baseline of $3,000 needed to run the West Campus festival.
“Admittedly, we’ve never asked for your help in the past, but this year we’re going to need it,” Gritti posted on the West By West Campus Kickstarter page. The page was able to bring in $3,140 from 168 backers, 109 of which pledged only $5-10. Although the page was set up in the middle of January, the $3,000 goal was not reached until just 15 hours before the cutoff date of Feb. 7. The event also received monetary donations outside of Kickstarter from small local businesses such as Bodega and keg donations from Circle Brewery.
Gritti guessed approximately 1,500 people attended the event throughout the day.
“The turnout this year was great,” Gritti said. “We don’t have any numbers, but the people that wanted to be there were there and thats what really mattered.”
Though the funding for this year’s West By West Campus was reached fairly easily, the founders of the festival do not want it to stray too far from its roots and have still decided that this is its final year. Gritti and Hunt cite preserving the integrity of the festival as the reason founders of the fest have decided to end West By West Campus in its fifth year — they want to see other young adults starting their own festivals and they hope the spirit of West By West Campus can inspire.
Videography by Bryce Gibson. Photos by Britini Shaw and Chelsea Bass. Blog post by Elyana Barrera.